دور الوعي التسويقي البيئي في تعزيز سلوك مواطنة الزبون

اولا: المصادر العربية.

صبر، رنا ناصر والعامري، سارة علي سعيد وعبدالحسين، علي عبد الأمير، 2019، دور الرشاقة التنظيمية في تعزيز سلوك مواطنة الزبون/ بحث ميداني مقارن بين مصرف التنمية الدولي ومصرف الاستثمار العراقي للتجارة، المجلة العراقية للعلوم الإدارية، المجلد 15، العدد 59، بغداد.

ثانيا: المصادر الانكليزية.

A. Journals.

Adetola, Adeola Ayodele & Panama, Amos Ejiro & Akemu, Eguononefe ,2017, Green Awareness and Consumer Purchase Intention of Environmentally-Friendly Electrical Products in Anambra, Nigeria, Journal of Economics and Sustainable Development, Vol.8, No.22, pp. 1-15.

Aljarah, Ahmad, 2021, Environmental Marketing Strategy and Customer Citizenship Behavior: Investigation in a Café Setting, International Journal of Hospitality & Tourism Administration, Vol.23, Issue .5, pp.1-26.

Allana, Mahmoud & Nafez, Nimer Alib& Zakaria, Ahmad Azzamc& Mohammed, Lutfi Ashourd, 2020, Environmental awareness and the role of marketing strategies in shifting consumer concerns towards organic products, International Journal of Strategic Change Management, Vol. 14, Issue .2, pp. 1-15.

Brinda, M& Murali, V& Sekhar ,S. Chandra & Rajesh, Vemula & Sarita, Rana ,2022, Consumer Awareness And Perception Towards Green Marketing: An Empirical Study In Bangalore City, Journal of Positive School Psychology, Vol. 6, No. 5, pp. 4240-4245.

Caldas, Lucas Rosse & M'hamed Yassin R. Da Gloria & Francesco Pittau ,2021, Environmental impact assessment of wood bio-concretes: Evaluation of the influence of different supplementary cementitious materials, Construction and Building Materials Journal, Vol. 26, pp. 1-22.

Candrianto , C& Aimon, H& Sentosa, S., 2023, The role of knowledge, awareness and environmental attitudes in green product management, Global Journal of Environmental Science and Management, Vol, 9, No.1, pp. 101-112.

Chang, Tai-Wei & Fei-Fan Chen & Hua-Dong Luan &Yu-Shan Chen, 2019, Effect of Green Organizational Identity, Green Shared Vision, and Organizational Citizenship Behavior for the Environment on Green Product Development Performance, Journal sustainability, Vol.11, No.17, pp. 1-17.

Ebhote, Oseremen & Nigeria, Edo State, 2019, Environmental Marketing Awareness and Consumer Purchase Behaviour: A Survey of Food and Beverage Products in Nigeria, International Journal of Marketing and Sales Education, Vol. 2, Issue. 1, pp. 1-11.

Eun-Jung, Woo, 2021, Environmental Marketing Policy to Enhance Customers' Environmental Awareness, Journal of Distribution Science, Vol. 11, No. 11.

Gong, Taeshik &Chen-Ya, Wang &Kangcheo, Lee, 2022, Effects of characteristics of in-store retail technology on customer citizenship behavior, Journal of Retailing and Consumer Services, Vol .65.

Huang, Yu‑Shan & Shuqin, Wei &Tyson, Ang, 2021, The Role of Customer Perceived Ethicality in Explaining the Impact of Incivility Among Employees on Customer Unethical Behavior and Customer Citizenship Behavior, Journal of Business Ethics, Vol .178, pp. 1-15.

Kennedy F.B & Jayarathna, D .C, 2020, Service brand attachment on customer citizenship behavior: The mediating role of perceived value, Journal of Management Matters, Vol .7, No. 2, pp. 79-93.

Lajevardi, Samane & Mohammad, Javad & Banafshe, Hesari, 2021, Understanding Environmental Awareness through Green Marketing: An Empirical Study Using Q-Methodology, Iranian Journal of Management Studies, Vol.14, No. 3, pp. 609-628.

Lee, H. C. B& Cruz, J. M & Shankar, R ,2018, Corporate Social Responsibility issues in supply chain competition: should greenwashing be regulated, Decision Sciences Journal, Vol. 49, No. 6, pp. 1088-1115.

Mina, Woo, 2019, Assessing customer citizenship behaviors in the airline industry: Investigation of service quality and value, Journal of Air Transport Management, Vol. 76, pp. 40-47

Mototaka, Wang. Li &, Sakashita & Guoping, Cheng &Junzhe, Ji & Yating, Zhang, 2020, The effect of regulatory focus on customer citizenship behavior in a virtual brand community: The role of online self-presentation and community identification, Consumer Behave Journal, Vol. 20, No.1, pp. 1-19.

Nagaraju, B & Thejaswini, H , 2018, Consumers perception analysis-Market awareness towards ecofriendly FMCG products-A case study of Mysore district , Journal of Business and Management, Vol. 16, Issue. 4, PP. 64-71

Ogiemwonyi, Osarodion & Amran, Bin Harunh & Mohammad, Nurul Alam, Bestoon & Abdulmaged, Othman, 2020, Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Env, Environmental& Climate echnologies Journal , Vol. 24, No. 1, pp. 254-274.

Qiu, Hailian & Ning, Wang & Minglong, Li,2021, Stimulating Customer Citizenship Behavior with Service Climate: The Mediating Role of Customer Psychological Empowerment, Journal sage, Vol. 11, No. 1, pp.1-15.

Rahman, Mahabubur & Saqib, Aziz & Mathewm Hughes, 2020, the product-market performance benefits of environmental policy: Why customer awareness and firm innovativeness matter, Environment and John Wiley journal, Vol. 29, No. 5, pp. 1-21.

Shafiee, Majid. Mohammad & Tabaeeian, Reihaneh. Alsadat, 2021, The Impact of Corporate Social Responsibility on Relationship Quality and Customer Citizenship Behavior: Hotel Reputation a Moderator, Journal of Quality Assurance in Hospitality & Tourism, Vol. 23,Issue. 5.

Shamsi, Mohd Salman &Sumit, Narula& Anshuman, Sharma, 2022, Does environmental awareness through SNSS create sustainable consumption intent among millennials, Journal of Content Community & Communication, Vol. 15.

Sukia, Norazah Mohd,& Norbayah, Mohd Sukib& Nur, Shahirah Azmana ,2020, Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions, Procedia Economics and Finance, Vol.37, pp. 262 – 268.

Szerena, Szabo & Webster, Jane, 2020, Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions, Journal of Business Ethics, Vol. 171, pp, 1-21.

Tang, Z., & Tang, J, 2018, Stakeholder corporate social responsibility orientation congruence, entrepreneurial orientation and environmental performance of Chinese small and medium-sized enterprises, British Journal of Management, Vol. 29, No. 4, pp. 634-651.

Tondera, Estelle van& Stephen, Graham Saundersb & Inonge, Theresa Lisitaa& Leon, Tielman de Beerc,2018, The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model, Journal of Retailing and Consumer Services, Vol. 45, pp. 92-102,

Wang, Zichen, 2021, theorizing the moderating roles of perceived service fairness and self-congruence on the relationship between experiential marketing, customer citizenship behavior and brand loyalty, The Service Industries Journal, pp. 1-10.

Warmadewa, Dimas Yudhayana & Paramita,Eristia Lidia ,2021, Green buying behavior of young consumers: The impact of environmental awareness and green marketing, Journal of Economics, Business and Accounting Research , Vol.5, Issue. 3, pp. 776-786.

Wonseok, Jang & Jihoon, Kim & Soojin, Kim & Jung, Won Chun, 2020, The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model, Current Issues in Tourism Journal, Vol. 7, pp. 1-6.

Yang, Morgan X. & Xuan, Tang, Man Lai Cheung &Ying, Zhang, 2020, an institutional perspective on consumers' environmental awareness and pro-environmental behavioral intention: Evidence from 39 countries, Environment and John Wiley journal, Vol. 30, Issue.1, pp. 1-11.

Nosheena, Yasir & Babar, Muhammad & Mehmood, Hafiz Shakir & Xie, Ruyu, 2023, The Environmental Values Play a Role in the Development of Green Entrepreneurship to Achieve Sustainable Entrepreneurial Intention, Journal Sustainability, Vol. 15, pp.1-17.

Yoo, Ji Song& Kyung, Ju Min& Seong, Heon Jeong & Dong Bin Shin, 2016, Inter-ministerial collaboration to utilize CCTV video service operated by U-City center of South Korea, Journal Spatial Information Research, Vol. 24, pp. 389-400.

Zuo, Wen& Mu, Tiantian& Ahmad, Zuhairi &Abdul, Majid& Zhu Guangyu & Xu, Yang ,2022, Exploring the role of antecedents of product innovativeness and corporate social responsibility in extending customer citizenship behavior, Economic Research-Ekonomska Istraživanja, Vol. 35, Issue. 1, pp. 4759-4777.

B. Conferences.

Kumar, Amit , 20219, Designing of Environmental Marketing Strategy- A Approach to Stakeholder Theory, National Conference on Advances in Business, Marketing (ABMSS-2019), 11th May 2019, Department of MBA, Ahmednagar, India, pp. 124-144.