Lifestyle and its Theoretical Paradigm (A theoretical Study)
Keywords:Lifestyle, Social Class, Social Status, Consumtion, Social Identity
The main issue of this research is those theoretical models which are explained by sociological theorogists for understanding and the how to use of lifestyle consept in a scientific aspect. A big part of researchers in the last two decades and from the nineties because of the researches they have seen that lifestyle concept has taken the place of social class concept.their main proof for this matter is that (social classes) has less analytical ablity than lifestyle of individuals for behavior, value and prespectives. This does not mean the erase of social class concept, while it only questions the analytical ablity of social classes, because there is some kind of similarity between the individuals in the same social class, this way it would not be possible to get a true social picture. Therefore nowadays the result of the varied researches about lifestyle have been devided into two groups, one group have included that lifestyle concept can be used instead of social class concept, but the other group concluded that lifestyle concept is related to social class cocept and they can be used together for a better consumption for reading social reality. About the importance of this research, we can say that the present time is the time of various types of changes, time of a new form of life and changing production to consumtion, therefore we need new concepts continuously for reading society that should be reflections to those changes and bring new topics for researching in social sciences. The aim of this research is, how the socologists used this concept for reading behavior, the how to of social reality changes, then analyzing lifestyle concept in the frame of those theory models that are based on lifestyle. However, about the used concept in this research, (analitical theory is used). At the conclusion, the researcher has come to some results including: lifestyle concept, not as a field for researching the social class concept, but as an independent concept which is a sin of a new prespective on the social reality and the other phenomena like (Social classes, statuses, identity and giving social ID to the social groups) have come to into the social sciences. This concept has taken a big space in the social researches and has benefited the prosseces of separatingthe social groups and gaining social identity. This concept has made new understanding about the changes that social classes and status are going through. Lifestyle concept compared to past, it has made the social sciences busy with it.
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