Voice Structure used in Advertisements
AbstractThe research is about the voice structure used in advertisings, means it searches for that voice arts used in Kurdish advertisings and how by this they try to make persuasion which means the research is on phonologic level of advertisings. This research in general has been done according on the descriptive and analytical approach.For doing this research the researcher has put a hypothesis which is a parallelism and deviation and are known as two techniques for foregrounding of daily speech and avoiding automatic language (poetic function) have Kurdish advertising used this two techniques or not? If the answer is yes, the average of each is how much? The researcher has tied to prove it by static. At the end the researcher has found that in about 75% poetic function is used and of this 92% is parallelism and 35% is deviation, and this indicate that in Kurdish advertisings they given importance in giving them musical form. Parallelism has made by repeating compared to deviation which need more specialty
Copyright (c) 2015 Humanities Journal of University of Zakho
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License [CC BY-NC-SA 4.0] that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work, with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online.